UGG was founded in 1978 in Goleta, California, by surfers Brian Smith and Doug Jansen. The footwear brand grew a loyal customer base among Southern California surfers and was a household name in surf shops in the 1980s and 90s. After a while, the widespread influence of surfer culture spread the footwear’s popularity inland to ski resorts. Then in 2003, the brand went national and international when Oprah Winfrey purchased 350 pairs for her “Favorite Things” segments, gifting them to her staff and audience on air. As sales increased, the company started opening physical locations. In 2006, UGG opened its first store in New York's SoHo neighborhood and its first international store in Japan. In 2010, the company hit $1 billion in annual sales. The brand’s iconic women’s boots are a staple across the world to this day.

Ugg ships to all 50 U.S. states, Canada, the U.K., European Union, and many other countries. They offer free standard shipping to non-P.O. box U.S. addresses on all full-priced items and all full-priced items together with sale items. You can find all their on-sale footwear and apparel items on the Sale page on their website. Sign up for UGG Rewards and reap all the benefits, including 25 points just for signing up, 30 points for completing your member profile, $20 for every 250 UGG Points earned, and 1 point for every dollar spent.

In November 2021, UGG stepped up its commitment to the environment by launching UGGrenew, a product refurbishment program. Dave Powers, President & CEO of UGG’s parent company, Deckers Brands, said: "We will continue putting the people, the planet, and our products at the forefront of our decision-making. UGG is committed to being a more regenerative brand – one that prioritizes long-term value over short-term gain by restoring the health of people, communities, and the planet."

Ugg is transparent about the materials they use to manufacture their products. They claim to use only ethically sourced sheepskin, leathers, suede, wool, down, cotton, and hemp. And they claim a serious commitment to monitoring and conforming to animal welfare standards and respecting the environment by minimizing their carbon footprint.