Scheels

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Scheels

A privately held, employee-owned sporting goods business, Scheels operates stores in the Midwest region of the US as well as some western states. Most of their stores offer all sports-related gear, including products for fishing, hunting, running, camping, cycling, water sports, and more. Many of its locations are organized in smaller “boxes” which function as different specialty stores inside the larger superstores.

Beginning as family hardware and general store in Minnesota in 1902, Scheels steadily expanded, adding shops in neighboring cities and states. In the 1950s, the company added a line of sporting goods and by the 1980s, this accounted for half of its business. They eventually left the hardware market (except for one remaining store in Fargo, ND) to focus on opening their sporting goods superstores.

Scheels offers a variety of weekly sales and promotions, with discounts of up to 50% or more on brand names of clothing, shoes, ski equipment, camping tents, and much more. Scheels also has its own Visa credit card, which earns users points and discounts with purchases.

As part of its effort toward expansion, Scheels recently announced plans to open its first store in the state of Idaho. The store is planned to be 240,000 square feet and will employ more than 400 people. It will be so large that it is not only for sporting goods but is also an entertainment destination with a Ferris wheel, a 16,000-gallon saltwater aquarium, an interactive arcade and an in-house restaurant.

In 1991, Scheels converted from strictly family ownership to an Employee Stock Ownership Plan, offering each associate opportunities to be employee-owners. It is now one of the largest ESOP companies in the US and it is now led by Steve Scheel, great-grandson of the founder.

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