Price Rite

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Price Rite

Price Rite is an American chain of retail grocery stores found in the northeastern United States. Selling various grocery and food products, including dairy, meat, fresh produce, healthy & beauty, and pantry items, Price Rite is a limited-assortment chain similar to Aldi. The model is to keep the stock limited which allows prices to be kept very low, saving 20-50% versus a regular grocery store, without offering the same extra services that are available in most conventional grocery stores.

Price Rite began in 1995 in West Springfield, Massachusetts, and is owned by the same company that runs the ShopRite stores, Wakefern. The limited assortment format was introduced after the company failed at a warehouse club-style store. Price Rite has tweaked its branding message over the years and, in 2017, created Price Rite Marketplace which features more full-service departments, such as deli and seafood, or store-made cheeses. Today there are more than 60 Price Rite stores in eight different states.

With a weekly ad and digital coupons, Price Rite customers have many ways to save. Shoppers can download the Price Rite Marketplace App that makes it easy to clip coupons, view the weekly circular ad, and manage shopping lists. Price Rite also offers their “Drop Zone” which is a collection of products that have seen significant price drops and are available for a limited time only.

Summer brings many opportunities for donations and charities, and Price Rite used Summer 2021 to team up with various local charities to help in anti-hunger campaigns. Feed the Children sponsored the event and then partnered with brands such as Goya, Hormel, Kraft, Frito-Lay, and other local businesses to distribute food and other essentials to thousands of families in need.

One of the factors Price Rite is most proud of is that it is an American-owned company. With its strongest competitors being Aldi and Lidl, both of which are German-owned, Price Rite wants to make sure people know that they rose out of local roots. Their tagline is “An American Company” and has been incorporated into the Price Rite trademark.

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