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Fairway Market

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Fairway Market

Fairway Market is an American chain of retail grocery stores located in the New York City area. They offer small-batch products, unique items, and specialty foods, and the whole experience means customers come from all around to find out what Fairway has to offer. Their tagline, “Like No Other Market” reveals that they pride themselves on the unique products and customer service they can provide. In addition to food sales, the stores also offer catering options as well as grocery delivery or pickup services.

Starting out in the 1930s as a small fruit and vegetable stand on Manhattan’s Upper West Side, Fairway Market added groceries and other product lines as the business grew. By 1974, when the original owner turned the business over to his son, the potential for a chain of Fairway Markets seemed inevitable. At its peak, Fairway was operating about 15 stores. Now Fairway has a larger flagship store and four other locations across New York City.

The weekly ad for Fairway includes a variety of seasonal and rotating discounts and deals. For example, deals might include fresh gourmet pies for only $14.88 each, green asparagus at only $2.88 per pound, or branded butter for $4.88 per pound. Fairway customers may find shopping is easier with the use of the Order Express App which allows for deli, snacks, prepared foods, and essentials to be delivered or picked up.

Unfortunately, due to financial difficulties, Fairway Market was forced to file bankruptcy and sell off several of its stores. It went from 14 stores in early 2020 to only 5 currently operating now. Rumor had it that the stores it was unable to sell would be closed, but the chain continues to operate in late 2021.

Fairway Market has maintained a close relationship with the local community since its founding almost 90 years ago. The company continues to support charities and organizations through programs such as supplies for disaster relief, gift card programs for non-profits, help with food banks, and assistance for firefighters and firehouses.

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