Dyson

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Dyson

Dyson is a British-owned technology company that operates worldwide, including the United States where its headquarters are in Chicago. Dyson is a name associated with innovation and technology, and its stores are an extension of this. Called Dyson Demo Stores, the storefront spaces are located in five cities throughout the US to offer unique experiences for customers to see and try products prior to purchase. Known for vacuum cleaners, they have now expanded into lighting, air purifiers, and even hair care products.

In 1978, James Dyson was annoyed by his vacuum cleaner’s inability to work properly. As an engineer, Dyson knew that he could improve upon the model and five years later he invented the first bagless vacuum cleaner in the world. The company expanded its product line to include other ingenious designs such as a touchless hand dryer for public restrooms. Although the company began in the UK it eventually moved all over the world and the first US pop-up store was in 2015.

Discounts and deals are not always easy to find at Dyson. However, they do sometimes offer exclusive savings events, such as the Dyson Owner Rewards Savings Event where previous owners of Dyson products receive a 20% discount on a special selection of products.

To show off their unique haircare tools, Dyson was present backstage at Fashion Week this year in London, New York, Milan, and Paris. Dyson provided professional tools such as the Supersonic hairdryer, and the Corrale hair straightener so that stylists could create unique and beautiful hairstyles for the models at Fashion Week.

James Dyson, the founder of the company, was extremely patient with his first product, the original bagless vacuum cleaner. It took him five years and 5,127 prototypes to get it exactly right. Although he is now an engineer, he does not have an engineering degree and, instead, attended art school in London.

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