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THANK YOU FOR THE OPPORTUNITY TO SERVE YOU ALL THESE MANY YEARS We opened Bass Pro Shops 50 years ago with a and spent every nickel we had stuffing the U-Haul full. deep down, fire-in-the-belly passion to serve fellow We opened our shop in Dad's store in 1972. We called anglers. The history of Bass Pro begins with my it Bass Pro Shop because WE WANTED TO DEVELOP A parents, John A. and Genny Morris, who grew up in REPUTATION AS BEING THE BEST PLACE TO GO FOR Missouri during the Great Depression. Fishing has QUALITY BASS FISHING GEAR. always been a big part of our family tradition. Over these many years it's been an honor to serve The inspiration to start fellow anglers and | am very grateful to our people for Bass Pro Shops came in OUR GUIDING GOALS their perce so dedication, 1970 when | fished the FROM DAY ONE: and genuine passion to serve “All-American” National © QUALITY ¢ SELECTION ¢ PRICE fellow sportsmen and women. B.A.S.S. Tournament. It Beer smc Wesimplywil | Along the way, we have come seemed to me there was ¢ SERVICE ¢ CONSERVATION to realize that conservation is the Your satisfaction Promoting wildlife and k i. A “ an underserved demand ‘guaranteed habitat most important thing impacting for specialized bass fishing UU oh UR er LL the future of our business and the have served as the foundation of Bass Pro Shops. gear and approached my sports we love. We are grateful dad with the idea of starting a fishing shop within to have had the opportunity to stand alongside you, his Brown Derby liquor store on the way to Table hunters and anglers, for 50 years. Rock Lake in Springfield, MO. My father was initially vt > r eG shi @ reluctant, but as my biggest supporter, he agreed to A e¢ Ni t ag co-sign a $10,000 loan at a local bank, Commerce. We v Bees Move got a U-Haul, drove to a place called Okiebug in Tulsa Founder, Bass Pro Shops
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