Avon

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Avon

Avon is a skincare and cosmetics company that uses individual representatives, as well as an e-commerce platform, to reach customers. In addition to cosmetics and skincare, Avon has expanded to other categories to meet customer needs, including bath & body, jewelry, health & wellness, fashion, and a line, especially for men. Their products are mostly geared toward the needs of women, and most of its representatives and corporate staff are women.

Back in 1886, David H. C. McConnell wanted to give women an opportunity to earn an independent income and so he founded Avon. As a travelling book salesman, McConnell learned that women were more interested in the fragrance samples he offered them than the actual books. So, he recruited the women as sales representatives and started the California Perfume Company. Cosmetics were added in 1929, ten years later the name changed to Avon, and by 2009 the company had more than 6 million representatives worldwide.

The Avon digital catalog is filled with regular price and discounted items in a variety of categories. Online coupons and specials may also be available, such as free shipping with a purchase of $60 or more, Buy One Get One Free on select products, or a free product with a qualifying purchase.

Always working to empower women, in 2021 Avon announced the launch of its Women in Technology network. Championing for gender equality, Avon recognizes that only 25% of the tech workforce is made up of women and is seeking to change that. The network will provide tech-focused professionals with tools to develop their own roles as well as attracting new talent to the technology team.

With a long history of supporting worthy causes, Avon offers products that support charities by donating a percentage of the purchase price. The organization Avon is associated with is Pink Hope, which helps to raise funds for The American Cancer Society’s fight against breast cancer.

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