Academy Sports

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Academy Sports

Academy Sports is a sporting goods store chain that is based in America. With 259 locations across America, this sports equipment store is one of the largest in the United States of America. This brand is the official sponsor of the Big 12 Conference and the NCAA SEC, acting as their main sporting retailer. Several sports teams, like the Kansas City Royals and the Houston Astros, are close partners of the store. Currently, Academy Sports is valued at over $5 billion and is home to over 17,000 employees.

Academy Sports was founded in 1938 in San Antonio, Texas, when Arthur Gochman bought an Army-Navy surplus chain, liquidating six stores that weren't making any profit. Progress was slow for this company, mainly beginning to pick up steam after Gochman bought out his partner in 1973. Between 1980 and 1985, American Sports grew from 8 sites to 12 sites. This initial expansion was followed by more and more sites opening across the United States of America, solidifying this brand as a household name.

One of the largest promotions that Academy Sports offer is a military and first responders discount, netting those in the armed or emergency services 10% off in peak times within the store. Each month, Academy Sport releases a variety of coupons that give a % saving on a range of their products.

Recently, Academy Sports has contributed over $100,000 to local communities, giving back to first responders due to National First Responders Day. Similarly, they actively donate to youth organizations across the Southeast as a frequent partner of MISSION.

The very first Academy Sports was actually focused on tire sales. After obtaining a large quantity of surplus military and outdoor equipment, the brand began to focus on expanding its sales repertoire, using these new niches to sell more products in San Antonio.

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