Current weekly ad Cabela's - Valid from 12/01 to 12/31 - Page nb 227

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THE INTERNATIONAL GAME FISH ASSOCIATION With the support of anglers across the country, Bass Pro Shops is the largest lifetime industry donor to the International Game Fish Association. : The standard for ethical angling practices and the keeper of the sport's world records for more than 100 years, the IGFA drives sweeping conservation initiatives that support a variety of fresh and saltwater fisheries. i Johnny Morris, Bass Pro Shops®, and World Wide Sportsman® are proud to support the IGFA Great Marlin Race. A partnership between sportfishermen and women and cutting-edge science, the Great Marlin : Race deploys satellite tags into marlin caught and released at tournaments : and other sportfishing events. These tags provide migratory, habitat use, ‘and other life history information on some of the ocean’s most magnificent | (and difficult to study) creatures. THE BONEFISH & TARPON TRUST The Florida Keys hold a special place for not only Bass Pro Shops and World Wide Sportsman, but to the entire saltwater fishing landscape. The i waters surrounding World Wide Sportsman's flagship store in Islamorada * are blessed by some of the best fishing opportunities in the world. With the : longstanding support of recreational saltwater anglers, Johnny Morris and * World Wide Sportsman are dedicated, longtime supporters of the Bonefish & © Tarpon Trust®. Widely recognized for empowering conservation of flats habitat: and dedicated fisheries research across the Caribbean, the Bonefish Trust i has forged a world-leading reputation in conservation education, as well. ( Earlier this year, the Bonefish & Tarpon Trust recognized Johnny © 5 Morris’ leadership and dedication with the Lefty Kreh Award for Lifetime Conservation Achievement. During a reception at BTT’s 9th annual Florida: Keys Dinner in Islamorada, Morris was inducted into BTT’s Circle of Honor | alongside 2 of his dearest friends (and fishing buddies)—President George H. W. Bush and pioneering Islamorada charter captain and co-founder of World Wide Sportsman, Capt. George Hommell Jr. i i INVESTING IN ADVOCACY AND THE FUTURE OF OUR SPORT Advocacy is a central pillar to our approach to conserving water quality and fisheries' resources, as well as ensuring the future for fishing. Each year, Bass Pro Shops, World Wide Sportsman, and the anglers who shop with us unite to support powerful advocacy initiatives across the saltwater landscape. A few of our leading advocacy conservation partners include: The American Sportfishing Association® works to maintain a | favorable business atmosphere for the fishing industry. The Center for Sportfish Policy® keeps its finger on the pulse of existing and potential regulations that might impact fishing or the oceans. The Theodore ‘ Roosevelt Conservation Partnership’s Marine Fisheries Initiative works to optimize execution of the Modern Fish Act and to empower a broad array of saltwater conservation projects. Thank you for shopping with us. More than that, thank you for being a saltwater angler. Together we are accomplishing great things. i