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Apple

Part of a multinational technology company, Apple Stores focuses on selling electronic products for individual consumers, such as smartphones, personal computers, tablets, and accessories. Apple’s most well-known products include Mac computers, iPhones, AirPods, AppleTV, and Apple Watch. Apple now operates more than 500 stores in 25 countries across the globe. In addition to purchasing products, store customers can now obtain help from onsite experts or attend training sessions and events related to technology, creativity, and more.

Apple Inc. was founded in 1976 by Steve Jobs and two business partners to sell personal computers. As the computer industry developed, the company struggled against limited application and high prices until the early 2000s when the company launched the iMac and iPod, in addition, to opening Apple Stores. Starting with just two locations, the brand was well received and quickly expanded to become the fastest-growing retailer in history in just three years.

In a nod to their origins as an educational computer company, Apple offers educational pricing so that students, school faculty, school staff, and even homeschool teachers can receive a discount on computers and iPads. In addition, existing Mac owners may qualify for credits when they trade it in for a new computer.

In October 2021, Apple introduces the next generation of its wireless AirPods, boasting about them as the world’s most popular headphone. The newly designed version of this product features longer battery life, spatial audio, industry-leading sound.

Due to their innovative designs, some Apple Stores have earned prestigious architectural awards as well as having been granted patents for designs. They retain a significant amount of brand loyalty and other electronics retailers have found it difficult to compete with the high standards of Apple Stores.

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