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American Eagle Outfitters is an international specialty retailer that offers high-quality, trendy clothing, accessories, and personal care products at reasonable prices. They built their best-known brand, American Eagle Outfitters, with a dedicated, innovative, and customer-centric approach. As of November 2021, the company’s net value is over $4.5 billion, their brands have grown to more than 1,000 stores in the U.S., Mexico, Canada, China, and Hong Kong, and their American Eagle and Aerie merchandise is sold in over 200 locations in 25 countries.
American Eagle Outfitters (AEO) was founded in 1977 by Jerry and Mark Silverman with a focus on brand-named apparel, leisurewear, footwear, and accessories in the outdoor recreation category for men and women. The chain grew throughout the 1980s but started losing money as it entered the 90s. In 1991 the Schottenstein’s, who had 50% ownership, bought out the Silverman’s ownership interest. The new owners found success focusing on the men’s and women’s casual clothing niche, and in 1994 the company started trading on the NASDAQ stock exchange. By 2016 AEO had well over 900 stores in the U.S. and five other countries.
Real Rewards is American Eagle Outfitters’ points-based rewards program. It’s free, you receive a $5 off American Eagle promo code when you sign up, and you can earn points on every purchase. You can get a 25% off promo code when you refer a friend who signs up for Real Rewards and makes a purchase, find temporary promo codes and coupons to use in-store or online, and take advantage of online sales, such as 25% off on all jeans.
In January 2021 AEO announced it was closing 200 to 250 shopping mall stores over a two to three year period in an attempt to increase profits. It also announced plans to open around 50 Aerie stores by the end of the year and another 100 to 200 in the next two to three years in a bid to double its Aerie revenue by 2023.
American Eagle Outfitters runs the AEO Foundation to help support their communities. In 2020, they used their foundation and COVID-19 assistance fund to issue nearly $500,000 in grants to community-based organizations. And AEO’s employees get in on the giving, too. In 2015 AEO launched Count Me In! -- a charitable payroll deduction program through which AEO employees donate to provide grants for non-profits.
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