Headquartered in Northbrook, Illinois, CB2 is a spinoff brand of Crate & Barrel Holdings, Inc. CB2’s line of home decor, housewares, furniture, and interior design services generally appeals to a younger, hipper crowd than their parent company’s offerings. But its unique blend of trendy yet timeless design -- at affordable prices -- has broad appeal, too. As of January 2021, CB2 has 20 store locations across the U.S. and two in Canada, and is a major contributor to Crate & Barrel’s more than $2 billion annual revenue stream.
Crate & Barrel Inc., launched CB2 in Chicago’s Northside in 2000. The original intent of the new CB2 store concept was to appeal to younger people looking to decorate their first apartments. But the smaller, home decor items the stores featured didn’t generate enough sales, so the brand broadened its appeal, adding more furniture items designed for small apartments and lofts. Today, CB2 has 23 locations in the U.S. and Canada.
