A specialty American beauty retailer, Ulta Beauty carries cosmetics, skin care, fragrance, hair care, beauty tools and more. They are the nation’s largest beauty retailer offering prestige brand shopping all under one roof. In addition to selling beauty products, each Ulta store has its own salon that provides beauty services such as hair, makeup, lashes, waxing and brow, facials, and ear piercing.
Founded by Richard E. George, former president of Osco Drug stores, Ulta was launched in 1990 with fives stores in the Chicago area. The original name, Ulta3, was changed simply to Ulta at the end of 1999. The company eventually grew to more than 1300 stores in 48 states, particularly in California and the East Coast region.