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Rural King

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Rural King

Rural King Supply, also known as R.K. Holdings, LLP, is an American farm supply retail chain based in Mattoon, Illinois, United States. Home and general merchandise store, the company provides a broad range of necessities and other products, including livestock feed, farm equipment, agricultural parts, lawnmowers, workwear, fashion clothing, housewares, and toys. Rural King also operates an online store and an online gun store.

Kermit Speer and Keith Beaird founded Rural King Supply in 1960 in Mattoon, Illinois. The store was successful, and they opened several more locations between 1962 and 1973 in Indiana and Illinois. In December 2015, Rural King announced they had reached $1 Billion in annual sales for the first time. Today, the chain has over 6,000 employees and over 125 stores in thirteen U.S. states.

Rural King offers delivery and ships to all 50 U.S. states. You can find items on sale on Rural King's website on the Door Busters page. You can sign up for their newsletters to receive exclusive specials, valuable coupons, advance sale notices, and new product alerts. For example, the "Rudy Special" is a new specially-priced item with every flyer. They strive to have the lowest prices, but if you show them a lower price from a competitor, they promise to match it.

Rural King recently purchased more property in Pike County, Ohio county, with plans to assemble and distribute its tractor line. The operations expansion will create 200 new full-time jobs, according to an October 2021 news release.

Rural King is committed to supporting its local communities. They donate to the Gary Sinise Foundation, which provides aid for veterans and first responders and their families. From March 14-27, 2021, they donated 10% of each valid Rural King receipt total after sales tax to Christian nonprofits during their Church Week fundraiser. Rural King owns the full-service veterinary clinic chain Country Critters Veterinary Clinics located inside select Rural King stores, offering quality pet care at a low price.

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