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Bath & Body Works

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Bath & Body Works

Bath & Body Works is a U.S.-based specialty retailer that carries fragrances, skincare, body care, hair care, home fragrances, and a men's line in hundreds of different scents. The company has more than 55,000 employees, 1,700 North American stores, and nearly 300 stores in countries around the world. In July 2008, they expanded outside of the U.S., opening six locations in Canada, and in October 2010, opened their first stores outside of North America in Kuwait. In 2020 Bath & Body Works generated $6.43 billion in net sales.

The Bath & Body Works product line was sold at Express clothing stores in the 1980s before the first Bath and Body Works store opened in 1990 in a mall in Cambridge, Massachusetts. Early in the company’s development, the executives created a fictional character named Kate who personified the brand’s essence. Kate was a genius entrepreneur who made natural beauty products as a child. Stores were decorated to resemble Kate’s fictional house and employees were trained to think like her at work. The concept proved successful as their stores began carrying outside brands in 2005 and outside product lines in 2008.

Bath and Body Works offers free shipping on orders $50 and up in the lower 48 U.S. states. They also offer a variety of discounts, online promo codes, and in-store coupons. The “Top Offers” page on their website shows value deals, such as savings when you buy several or more of one product. And you can find coupons with reduced dollar amounts for things like Aromatherapy Care on popular coupon sites like coupons.com.

In May 2020, Bath & Body Works announced that they would close 50 stores in the United States. There just wasn't a huge demand for their specialty product line when public health was the major public concern. And in August 2021, the company announced it was separating from Victoria’s Secret and becoming a standalone, publicly-traded company.

Bath and Body Works has been dedicated to improving their surrounding communities, particularly the underserved and underrepresented communities, for more than 30 years through the Bath and Body Works Foundation. The foundation provides resources, volunteers, and product donations to organizations that share their company’s values.

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