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Ulta Beauty

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Ulta Beauty

A specialty American beauty retailer, Ulta Beauty carries cosmetics, skin care, fragrance, hair care, beauty tools and more. They are the nation’s largest beauty retailer offering prestige brand shopping all under one roof. In addition to selling beauty products, each Ulta store has its own salon that provides beauty services such as hair, makeup, lashes, waxing and brow, facials, and ear piercing.

Founded by Richard E. George, former president of Osco Drug stores, Ulta was launched in 1990 with fives stores in the Chicago area. The original name, Ulta3, was changed simply to Ulta at the end of 1999. The company eventually grew to more than 1300 stores in 48 states, particularly in California and the East Coast region.

With regular and seasonal sales in stores and online, Ulta provides discounts such as Buy One Get One 50% off, 2 for $40, 3 for $30, Buy 2 Get 1 Free, and more. Through their Ultimate Rewards Credit Card, Ulta offers customers a discount of 20% off all products and services on their first purchase as well as double the points when they use their card. In addition to discounts and deals on their products, Ulta Beauty Salon offers free consultations for every service they provide.

In August 2021, Ulta began a partnership with super retailer Target, who began stocking Ulta’s products. The partnership launched in more than 100 stores nationwide with plans to expand to 800 stores going forward. The shop-in-shop concept offers prestige brands that may have not previously been available at Target, such as bareMinerals, Bumble and bumble, Clinique, Drybar, Philosophy and many more.

Ulta is particularly proud of the fact that they work hard to support diversity and inclusion in their business. With 92% of their associates as women, they have earned the title as one of Forbe’s The Best Employers for Diversity and The Best Employers for Women two years in a row.

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