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West Marine

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West Marine

A leading American retailer of boating and marine supplies, West Marine is the largest boat supply chain of stores in the United States. Stores stock more than 100,000 products that are used for sailing, boating, paddling, fishing and other outdoor pursuits. Featured brands in the stores include Daiwa, Steiner, Helly Hansen, Marinco and more. In addition to selling products, West Marine staff are available to offer advice and how-to for the boating and fishing industries.

The West Marine company was founded in Sunnyvale, California in 1968 under the name of West Coast Ropes, selling ropes from the founder’s garage. The first store opened in Palo Alto in 1975, just 2 years before the name changed to West Marine. By the early 90s, West Marine had expanded to the east coast in Miami and Annapolis. The company went public in 1993 and was acquired by a private equity firm in 2017.

West Marine customers can enroll in the West Advantage Rewards program on two levels: Silver for free or Gold for a $25 annual membership fee. Members earn points on various purchase that range from 1-4% back to be spent on future purchases in the store or online.

In 2021, West Marine continued its support of non-profit organizations by awarding a total of $100,000 in grants for the previous fiscal year. BlueFuture is the company’s wing that was created in 2015 to encourage and support charitable organizations particularly committed to helping young people enjoy, appreciate and learn about the water whether educational or recreational.

In partnership with US Sailing, West Marine launched a new series of domestic racing and training regattas of Olympic class in 2021, called The West Marine US Open Sailing Series. The purpose is to attract high-level international competitors who want to race in these regattas in the future.

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